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Nov
28
Marketing Unique Products Online
Filed Under Online Marketing
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Cyber Monday is over and the results are in. It’s no surprise that Nielsen reported a 10% increase over 2006 in shopping traffic and comScore reported a 21% increase in online sales.
So what does this mean for you? It means if you are selling a consumer product online the future’s so bright you’ve got to wear shades…if you’re facing the right direction. Sure, Cyber Monday 2007 has passed but there is plenty of holiday shopping to be done. And all of 2008 on the horizon so get moving.
There is a lot of information about how to sell consumer products online via eBay and Amazon, as an affiliate and more. But what if you have your own unique product?
If you have a unique product that may not be known to the public, but you know they just won’t be able to live without it once they hear about it, you will need to get creative with your online marketing to get the word out. Build it and they will come only goes so far. Develop content on your website that will get people interested and promote it on relevant niche networking sites.
For instance, let’s say you are selling solar powered dancing lawn gnomes (you know you want one now). You could post photos on your site of the gnomes dancing in unexpected places. You could place the gnomes somewhere that unexpected passers by will be stunned by their presence and film their reactions. Or take the sex angle and get bikini models to dance with the gnomes. Have fun with your products and don’t take yourself too seriously. But be thoughtful with your efforts. Try to find an angle that will create interest and be memorable but will drive interest in your product so you will actually convert some of the traffic you generate.
And don’t waste all of that effort. Make sure that it is very easy for users to convert from your buzz content without making it seem too commercial. Don’t force BUY NOW links down the visitors’ throats or you won’t make it far. Offer opportunities to learn more about your product with easy ordering after they choose to get more information. Be creative, be smart and be successful.
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