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Dec

21

Should You Always Design With SEO In Mind?

Filed Under Online Marketing, SEO, Video 

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And a quickie version for those of you sitting in cubes who can’t watch because you’re pretending your working:

This video is in response to a post by Jill Whalen on Search Engine Land this week following up on a debate in the High Rankings Forum about whether SEO is an extra skill or a prerequisite to being a website designer or developer. A lot of the conversation seems to center around what is best for the client or what the designers responsibility is to educate the client about SEO. I would argue however that the focus of the conversation should be what is best for your business as a web designer or developer. If you are not already offering SEO, you will be in the future. If you already offer SEO services but the client chooses not to invest in SEO at the time you design their site, they probably will invest in it later. If you were good at what you did for your client, they will most likely return to you for their future web services so you should make it easier on yourself when they do want SEO.

When you are designing and coding any new site, you should already be keeping basic principles of conversion, usability and code standards in mind anyway. So if you develop the site properly from the start, whether they are your SEO client or not, if they do become your SEO client you’ll have an easier time doing the optimization. And even if they do go to another company for their SEO services, you will want that company to see that you provided a top notch product to your client or you may quickly get a name for being a poor web designer. Anyway you look at it, keeping SEO in mind when developing websites for clients is a good idea for you and for your business.

Comments

3 Responses to “Should You Always Design With SEO In Mind?”

  1. Should You Always Design With SEO In Mind? — Qualified Traffic SEO Tips and blog on December 22nd, 2007 8:29 am

    [...] basic principles of conversion, usability and code standards in mind anyway…. source: Should You Always Design With SEO In Mind?, That Pam [...]

  2. Road Runner Hijacks Mispelled URLs : Purposeinc on February 25th, 2008 9:36 pm

    [...] the way, I was talking to SEO Pamela Lund today about this, and she asked me about regular 404’s within a domain. I realized I had not [...]

  3. Nintendo wii on July 27th, 2008 1:08 am

    Its good to design to any website keeping in mind the main factors of SEO. If the base is strong then promoting any website will not be any hard to do. I am stumbling it here http://lindsayhogan.stumbleupon.com/ and will share with my stumbleupon group

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