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David Dellanave did a post today titled How Much Would You Pay To Use Google where he showed his Google Web Activity Calendar for January in an attempt to show how valuable Google is to him. However, that calendar is a representation of all web activity while logged into your Google account, not just a representation of your search activity, as shown below.

Here is my web activity calendar for January:

Google Web Activity Calendar

As you can see, the 29th falls in the 51-100 group. Looking at my web history, I had just over 90 items. Of these 90, only 12 were searches (which are designated in your history with “Searched For” and then the phrase you searched). For those that need proof, see my web history for the 29th here. And yes, I did search “send shit” and “send elephant shit”.

If the Calendar was only representative of the searches I did in a day, the 29th would fall in the 1-25 group and would be more of a light 70’s appliances green than the darker green it is now (Google obviously doesn’t care about the red/green color blind folks out there, eh?). So, that and the fact that the calendar is titled Web Activity, not Search Activity leads me to believe that the calendar shows overall web usage. Therefore, in order to really prove how valuable Google is in this sense, we’d need to analyze actual search volume, not overall activity. I think that having the option to just display search activity on the calendar would be a great addition and great way for people to see the value of Google in their daily lives.

I started writing a follow up to this How I Network on Social Sites post when a noticed a trend with my social networking contacts that is in contrast with most people I know online. I have accounts on numerous networking sites, including niche sites for foodies and various other vices. On those niche sites I friend everyone except people that are overtly creepy. But, I am much more selective on “the majors”. I only add people I actually know in person, or have friends in common with. Let’s just take Facebook and MySpace for instance.

With a quick glance at my Facebook graph you’ll see that it’s mostly industry people, colleagues…overall it’s people in a professional capacity, even if they are also friends.

Facebook Friends Graph

MySpace is clearly less professional for me, as it is for most. You can see a higher percentage of friends, a category for Entertainment which includes famous people, bands, TV shows, and whatnot that I am a fan of. And yes you can even see that I have a few animals as friends.

MySpace Friend Graph

Now what I discovered while doing this exercise is the lack of contacts that I have from school as compared to many other people I know. This is not because I don’t keep in contact with people from school. In fact, I am still quite close with many of them. The difference is that I grew up, and went to college, in square states.

I think that on the coasts, and in our industry, we take for granted that everyone is online to the extent that we are. However, a large majority of the people from the Midwest in my generation still only use the internet for email, basic information gathering and of course porn. I know it is different for the generation after mine since I see them all in the groups for my schools. But the late 20’s to late 30’s crowd is severely underrepresented.

It’s not for lack of trying or lack of information that my fellow square staters aren’t on social media sites. I invite them on a regular basis. Some have even joined but only logged in a few times. I think they are just in a different mindset. Many of them *gasp* don’t even have jobs where they are on a computer all day long! I’m going to kick up my efforts to get them online and report my success, or lack thereof, in a few months.