IM Road Trip Recap Part Two: IM Spring Break
Written by: on April 28, 2009
We arrived in Ft. Lauderdale, FL on April 1st for IM Spring Break, put on by the IM Broadcast crew who have the best conferences at the best prices. I wasn’t speaking until the last day so we were able to relax and enjoy the great networking, food and fun for a few days.


CK and I both played in the poker tournament with the other Spring Break attendees. There was a bounty on Neil Patel’s head so whoever knocked him out would win about $120, if I remember correctly. I, of course, had had a few drinks and decided to shove the money down my shirt for safe keeping. I had all but lost when Aaron Chronister decided he was bored with playing and left his chips to me, making me the chip leader. Even with more than double the chips than most people had, I still managed not to win. When we were down to the final four players we just decided to chop the pot and go back to socializing by the pool.
We got to spend time with Los Angeles Chiropractor Michael Dorausch, keynote speaker Chris Winfield of search and social media marketing company 10e20, and Paul Macnamara as well as many other talented, influential, entertaining and awesome people.
The rest of the conference was excellent as expected with amazing speakers, including NDA sessions giving the actual attendees a leg up over those who were watching tweets and blog posts about the conference, great food and an open bar every night. I was on the IM Business panel with two of my favorite people in the industry – Chris Hart of Bruce Clay, Inc. and Tony Adam from the Yahoo! Audience Marketing Group. The details of my presentation are available in my IM Spring Break Client Management Presentation post. It’s a good read in my opinion but Tony out did us all by bringing beers in for our audience members!
IM Spring Break ended with a bang and the next day we hit to road to Miami. We spent a night in Miami where we met up with some of CK’s friends from college, had some great Cuban food and put our feet in the water to officially say we went from coast to coast. We got up the next morning and hit the road for our week long trip back to San Diego which I’ll recap in the next post.





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