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A quick video about how to market non-viral videos online
And the transcript for those of you who don’t like to watch 
TechCrunch recently had an article about the strategies behind viral videos with great tips about how to make your viral videos successful once you upload them. But what if your videos aren’t viral? What if they are simply informative or educational? What if you are a video blogger? How do you make non-viral videos successful?
First, don’t expect that you will get the views that the most recent skateboarding accident or kicked in the nuts video got. Understand who your target audience is and how big it is so you have reasonable expectations.
Next, treat your videos just as you would if you were writing the post. Use your target keywords in your video and talk about topics relevant to your market. Once you upload your videos you will want to include a compelling title, relevant keywords and ideally a transcript of the video where possible.
You should also promote your videos just as you would any other blog post. After all, in this instance, your video is just a spoken blog post. Embed your videos in your website with relevant surrounding text, share your videos with friends and colleagues, and most importantly be active in the communities you are promoting in. Friend people on YouTube just as you would on Digg or Stumble Upon. You’ll get social karma and exposure by subscribing to channels, commenting and rating videos.
It takes time to develop an audience for videos just as it does for a website. Be patient, keep producing quality content and promote promote, promote. Video is a great addition to any strategy and will pay off in the end.
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